Day Fourteen – The Most Important Fight Ever or So the Marketing Would Say

14 01 2010

As much as I want to try to mix things up everyday, I can’t help but mention something I just found on the interwebs. It’s the new promo for UFC 109: Relentless.

Take a look:

Does that not hype you up to watch the fight? Even if you’re not a fan of the sport, this video does a fantastic job of making this seem like this pay-per-view coming up will host the biggest fight of all time.

The reason I bring it up is because I’m just so amazed at how well the UFC is able to market itself. I have become a bigger fan of the UFC by watching the “UFC Countdown” than the actual fight itself. Though some fights do live up to the hype, not many really do. The Rashad Evans vs. Thiago Silva fight at UFC 108 was probably the most boring fight of the night, on an otherwise solid card, but the pre-fight hype by the UFC made it seem like I was going to miss something if I didn’t see this fight. Evans was out to get Silva after beating his training partner, Keith Jardine, and taunting him as Jardine regained consciousness on the ground. This fight had their hero and villain.

It’s not always hero vs villain. It won’t be at UFC 109, yet I’m already very excited to see this fight, and it only took three minutes of video to sway me. Maybe my childhood memories of superfights between the Macho Man and Hulk Hogan linger in my head. I’ve heard Mike Goldberg talk about professional wrestling’s advantage over the UFC by having a weekly show to hype up their fights. Macho Man and Hogan would smack talk each other, sometimes even come close to brawling, but if you wanted to see their dispute solved, you’d need to buy the pay-per-view.

The Ultimate Fighter is the closest thing they have to that format, but I still feel that the UFC Countdown shows do much more than TUF ever could. Sure, it does create quite a bit of excitement, but nothing gives you the stakes of the fight like that 3:00 video did. Trash talking really amounts to nothing. Knowing what each fighter has to gain; better yet, knowing what each has to lose can make a bad fight seem like the most important fight in history.

Or maybe I’m just a sucker for marketing.

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