Day Eleven – 3D is a Gimmick!

11 01 2010

Chalk up another issue I have with Avatar. technically, it hasn’t really done anything directly, but it seems like being a successful 3D movie has opened the door for everyone to try their hand at it.

I realize 3D televisions and media players have been in development for years. It only makes sense to make TVs 3D at some point, otherwise the Blu-ray/DVD marked can’t get any of that Avatar cash. Not to mention the countless animated children’s movies, but now they are plans to show the FIFA World Cup in 3D. And that’s just the beginning, as the World Cup will help launch ESPN 3D.

Has everyone forgotten 3D is just a gimmick?

All This Money Wasted on 3D Tech Could Be Used to Upgrade the Broadcasts We're Already Equipped to Receive, Rather Than Another Gimmick

It’s neat. That’s about it. There is no benefit to watching a sport in 3D. You get absolutely no new information when the sport pops out of the screen. A film could use it to draw focus, not only to part of the screen, but the field of vision. A sport doesn’t have this benefit. Everything on-screen at any time is as important as the next thing. That’s the #1 reason people get dizzy at the movies, they don’t know how to focus on what the film-maker wants them to.

3D still hasn’t mastered quick movement. Avatar probably did the best job of avoiding the blur when the camera would pan, but it didn’t correct the issue entirely. I don’t see how a cameraman who can rarely keep the action on screen will be able to move without causing world-wide motion-sickness.

I should worry too much. I doubt I’ll watch the World Cup, but I definitely won’t in 3D considering they won’t reach Canada by then.

That doesn’t mean I’m safe, though. Sony seems to be really excited to jump into 3D gaming. They have a couple demos running at CES already. Why do I need to see my game in 3D? Will having my gun in Call of Duty directly in front of me have any affect on the way I play? I highly doubt it.

3D is a parlour trick. It’s not really 3D. You can’t see around the things popping out from the screen. All 3D does is add a layer of depth that is there anyway, it just makes it “pop”.

To be fair, I enjoy 3D in limited amounts. It’s fun for the odd occasion, but it’s beginning to look like it’s going to attempt a take over. A take-over that will fail. People aren’t that excited about 3D. The group that saw Avatar, much like the ones that saw Titanic, are the same group of people over and over again. I had a friend who saw Titanic eight times in theatres. I saw The Dark Knight three times last year.

Yet, I only bought one copy of The Dark Knight on Blu-ray. The same goes for the Avatar fans. They’ll only buy one TV. Only one copy of the Blu-ray in 3D. Only one pair of goofy glasses to sit in front of their new high-tech TV. Not multiple, like a movie ticket.

People have barely made the transition to HD and now they’re expecting a jump to 3D so soon? My brothers and I had to force the issue with our parents and bought them a flat-screen. They still don’t watch the HD channels, though. They can’t be bothered. Now you want them to put on glasses?

I can’t wait for this to crash and burn so these companies can worry more about providing quality content rather that more gimmicks.