Day Thirty-Eight – It Finally Happened

7 02 2010

Finally, Avatar has been displaced from its #1 spot.

Dear John took the #1 spot for the weekend with $32.4 million overtaking Avatar’s still impressive $23.6 million in its eight weekend.

I’ve only seen Avatar once, but I’m in the minority. Even friends of mine who weren’t into it in their first visit have seen it twice, allowing it to maintain the run it has. Not to mention, those who have a friend who hasn’t seen it are going to watch it again with their one friend. It’s just insane how such a medicore movie has had such support behind it.

'Dear John' got the ladies to the theatre to take the throne from 'Avatar'...finally.

Another factor you can contribute to Avatar‘s success is that this is the first 3D movie a lot of people have been to, at least with this generation of 3D. People are attracted to the spectacle of Avatar and not its merits as a film. I’ve heard “it’s beautiful” by so many people that I’m worried that good, complex screenplays will have to fight even harder to get attention.

From what I hear, Dear John is not much better. I haven’t seen it, so I’ll stop any criticism there.

It does bring up an interesting factor that movie studios have just begun exploiting in recent years – young female audiences. They managed to come out to stop the teenaged boys and potheads from winning Avatar another #1 weekend at the box office. Young females can expect to see a lot more pushed their way in coming years.

I’m completely okay with that. As much as I like my big, action blockbusters, I’d much rather see Dear John than Transformers 3. If they give me some sort of story, I’m all for it. Sadly, summer blockbusters aimed at me have forgotten to do this, but the young ladies get some kind of story, regardless of how sappy or silly it may be.

Still, this is all just distraction until the summer begins. My hands have been tied, as far as helping stop Avatar‘s dominance at the box office. There just hasn’t been anything worth putting my support behind. I’ve been going to the theatre to watch Oscar contenders, rather than the week’s new releases.

At least until Shutter Island and Cop Out come out.

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28 02 2010
Day Fifty-Nine – Two Months Later… « Fresh Buckets of OJ

[…] Day Thirty-Eight – It Finally Happened […]

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